MBA Sport develops customised merchandising strategies in motorsports, combined with exclusive licence management and creative design. The company offers unique fan merchandise under the ‘Paddock Legends’ label, which is available at the events as well as in online and offline retail. With 30 years of experience in motorsports merchandising, MBA Sport creates shopping experiences that inspire fans worldwide.

‘I am very pleased to be able to contribute our experience in the field of merchandising production and marketing to the partnership with the Haupt Racing Team in my role as managing director of MBA Sport. This partnership is an exciting opportunity for us to demonstrate our expertise in design, production and distribution. It is a great pleasure to bring fans closer to the team with our exclusive HRT collection, while also providing the crew with high-quality team apparel.

We are grateful for the trust placed in us and look forward to our future collaboration with great anticipation.’
Markus Schell, Managing Director of MBA Sport