PLAYBOY has been the leading men’s magazine brand on various channels in Germany, Austria, and Swiss since 1972. From legendary interviews, over lifestyle journalism to pioneering nude photography and exceptional live events – PLAYBOY remains distinctive in the industry.
Florian Boitin, Publisher PLAYBOY Germany: “Motorsports and Playboy have a long-lasting common tradition. Especially in DTM, PLAYBOY has been able to celebrate triumphs over the years, which is why we are thrilled to announce our partnership with successful businessman and racer Hubert Haupt – bringing us back on the racetrack together. HRT, Mercedes-AMG, and Playboy – It’s simply a match.”